New Luvs Ad Normalizes Breastfeeding in Public

It looks like Luvs supports breastfeeding in public.

The diaper company released a new ad which features a mom breastfeeding her baby at a restaurant. The ad is part of a campaign that humorously pokes fun at new mom mistakes, and shows the lessons they learn from them. In the breastfeeding ad, the mother fumbles through the feeding and keeps her baby under wraps  But by the second child, she is confident in her abilities and has no problem showing it.

Although humorous (and so true), the video has already received comments that it is not “appropriate” and is “offensive.”

What do you think of Luvs’ new campaign? 

Plus more from The Bump:

Celebs and Their Breastfeeding Stories

Breastfeeding Tips for New Moms

Top 10 Breastfeeding Problems Solved