New Luvs Ad Normalizes Breastfeeding in Public
It looks like Luvs supports breastfeeding in public.
The diaper company released a new ad which features a mom breastfeeding her baby at a restaurant. The ad is part of a campaign that humorously pokes fun at new mom mistakes, and shows the lessons they learn from them. In the breastfeeding ad, the mother fumbles through the feeding and keeps her baby under wraps But by the second child, she is confident in her abilities and has no problem showing it.
Although humorous (and so true), the video has already received comments that it is not “appropriate” and is “offensive.”
What do you think of Luvs’ new campaign?
Plus more from The Bump:
Celebs and Their Breastfeeding Stories
Breastfeeding Tips for New Moms
Top 10 Breastfeeding Problems Solved
The Knot Blog
The Nest Blog
Fantastic commercial!
I love this commercial! It made me feel better about breastfeeding. I always felt like breastfeeding was a hassle since I have to be out and about a lot and didn’t feel comfortable breastfeeding in public. Some women feel like they have to stay trapped in the house in order to breastfeed their babies properly and this commercial tells women that you can still have a life and go about your business even though you are breastfeeding. Rock on luvs!!! I just might buy your diapers for this one
Love It!!!
I think it is awesome!
I LOVE this commercial! It’s sooo funny and totally appropriate.
i think it’s great and not inappropriate at all. I don’t think it “normalizes” breastfeeding in public though, it makes it look like people think its awkward and something to “react” to (like the waiter is reacting). I think it would have been better if the waiter had come to the table and had a look of surprise because he saw the mom breastfeeding, eating chow mein with chopsticks, and entertaining her first kid all at the same time. That’s something to see, and I see women doing it all the time
I think this commercial is fantastic. I agree with Rachel Forbes in that I didn’t like the way the waiter reacted. I also don’t like that this say’s Luvs “normalizes” breastfeeding, because breastfeeding is already normal. It is still hard for me to believe that people have deemed this inappropriate, I just don’t understand.
Love It !!!!!!!!!!
YAY for breastfeeding! SO “luv” this commercial! It was definitely hard getting used to breastfeeding in public, and this made me laugh! People need to get a life and get over it.
I love it! It encourages woman to feel comfortable breastfeeding and that its normal! Keep up the awesome reality check for people that disagree with breastfeeding and doing it in public! Breasts are not to be looked at as ONLY sex objects!
I love this commercial!! It’s hilarious! I don’t find it offensive at all. I wish it were this easy to breastfeed in public.
I think its a great commercial. People shouldn’t be ashamed or disapprove of breastfeeding in public. The baby actually covers more of the mother’s breast than most women’s tops these days but no one is complaining about that.
Too funny! Its great… we see more boobies in Victoria’s Secret add. At least this is one for the family!! =)
i think the commercial is funny, but i don’t agree that she should have her breast exposed like that. babies tend to move around and sometimes a nipple gets exposed. you all saw what happened to janet jackson after hers was accidentally exposed. what i don’t understand is why people don’t pump their milk into a bottle when they have to go out with their children. there are definitely benefits to feeding your child bmilk, but what is the benefit of the act of breastfeeding?
The benefit to actually breastfeeding… There are SEVERAL! It’s a bonding experience between the mother and her baby. It’s a sense of safety and security for the baby, and it’s important to give babies that in any environment. Pumping milk into a bottle is time consuming and requires clean up. Breastfeeding has virtually zero clean up. Comparing an accidental nipple exposure while breastfeedings to Janet Jackson’s nipple exposure is absurd. She was dressed like a hooker. A mother FEEDING her baby is doing nothing inappropriate.
because when you’re out and about and then it’s time to feed, how are you suppose to pump your milk and then put it in a bottle when you are in the restaurant? I save my pumped milk for when I’m not with my baby
More benefits to the act of breastfeeding ….your baby gets all the antibodies from you that breast milk offers and thereis no bacteria that gets into the milkfrom pumping and transferring milk into a feeding bottle or storage bag etc.
I loved it! It just shows that you don’t have to stay home or hide when breastfeeding, you can actually have a life. The waiter’s reaction was stupid though. I think most people wouldn’t stare. You see boobs everywhere now, people dress so they are falling out. At least she is feeding her child for a healthy baby.
i think its great! I don’t find it offensive at all!
@J&J, it’s because pumping produces LESS milk than a baby can consume in a feeding. Most of the time a lactating mother has to pump several different times just to make enough for a single feeding. In addition, if a lactating mother skips a breastfeeding session by giving the baby a bottle, she must pump in order to maintain her supply. It’s demand and supply. If she doesn’t use it, she could lose it. Most women don’t see the point of giving a bottle and then pumping… It’s an unnecessary step. I personally prefer to cover up, but that’s just because I have a baby who doesn’t mind it. Some babies can’t stand it and it ends up being more noticeable than a partially exposed breast.
This is a great commercial.. I def think that more advertising promoting breast feeding should be out there. People need to get used to the idea that it is alive and well and that it’s completely good and natural. Our breasts original purpose was to nurture our children so it is past time for breast to stop brig viewed as sex symbols, yes the sexual experience is better with them but nothing beats the experience of nurturing your child with your God given beautiful, all natural breasts! #ProBoob
I’m all for breastfeeding, and obviously if you want to do it the natural way you have to do it in public sometimes (unless you’re never in public). But you should always cover yourself (in public. If no one’s around or if it’s just your husband and kids, who cares?). Breastfeeding is a wonderful thing, but exposing yourself isn’t. Most people will still know what you’re doing even if you’re covered up, and there are blankets now that make it a lot easier to keep you covered while letting you use your hands and not worry about the blanket falling.
I’m kind of in the camp of those who were made a little uncomfortable by the commercial. It seemed a little excessive–not a lot excessive, but a little. I don’t necessarily subscribe to the idea that moms should be able to get away with whatever they want in public. I do support the idea that breastfeeding in public should not be frowned upon, but we don’t need to shove it in people’s faces, either. The mom’s brazenness in her words (and the challenging stare from her first child) to me seemed like the commercial was trying to do just that. There is a delicate balance that we as a society need to reach regarding this subject, and I don’t really believe this commercial depicts it. I mean, really? “She’s already ordered, so…” Instead of drawing attention away from what’s going on, thereby indicating that it is all right to go about life normally while interacting with a breastfeeding woman, that particular comment only served to bring it back to the foreground. Do I resent her for not using a cover? No. If that’s what makes you comfortable, fine. But this commercial doesn’t seem to really help non-moms to know how to properly and gracefully deal with the situation that server was put in. Instead, we see him floundering, uncertain, uncomfortable, and put off by the mom’s spoken and unspoken challenges to him to say something about her activity. I don’t believe this commercial really has a healthy message. I’m sorry if anything I said offends anyone, but hey, you have your opinions, and I have mine.
Actually, Margaret, that’s the first intelligent “not necessarily anti-bf but respectful enough of both sides to see both sides” comment I’ve seen on the topic. While i will choose to cover up, I will still bf in public. My child should be able to eat anywhere and I shouldn’t have to plan my life around it for the sake of other people. At the same time, I don’t think it’s my place to carry a torch for bf’ing and stage a sit-in to force people to agree with doing it in public. Society will come around when it stops being about forcing society to let us flap our boobs out whenever and wherever.
Love this commercial!!!
@ did u just ask what the point of the ACT of nursing is?! Honestly? You’re telling me youve never heard or read about all the benefits the milk AND the physical bond coming from BFing?! It’s all about the health of your babe but there’s gazillion of benefits for mom and baby sharing that physical closeness …its a irreplaceable bond. Try it and you’ll know!
Did JJ seriously just ask what the point of the ACT of nursing is?! Are you honestly uneducated on this subject cuz I highly doubt you’ve never read, heard or learned the benefits of the physical closeness and bond between mother and baby that comes from nursing. That bond doesn’t come from bottle feeding your breastmilk, yes baby gets all the health benefits from moms milk no matter which way he drinks it BUT most moms like to get both beneficial aspects of Bfing rather then just never know the secure attached bond she could’ve had between herself and her baby that she didnt get because she was too busy getting asked unintelligent questions like the one you, JJ, posted.
I’m 100% in favor of breastfeeding in public. It’s still okay to be modest, though. If you wouldn’t whip your breast out for the world to see any other time, it doesn’t make sense to do it just because you have a child. Especially not if you have an older child who is learning from you how to behave.
Hi I love this advet and made me chuckle. I breast feed my first just like the first mum in it and am currently pregnant with my second and can totally see myself doing what the second mum dose. Your breasts are not sexual when your breast feeding all you see is there a source of food for you baby. Well that’s how I see it anyway. Id still be privet about my breast but Its not bout whipping them out 4 all to see, but you should have to hide and fumble when doing it. I love how the mum is confident and comes across strong when directing the lad back to her face cause that’s how some people are when they see it, as they just see breast. Yet we see milk for out babies. I think its wicked as we need more stuff like this to keep it a reality check and in the real world that we should feel ashamed or we have to hide, as it is best for both baby n mum to breast feed.
x
I meant shouldn’t have to hide and fumble when doing it.
and I meant shouldn’t feel ashamed (If someone can edit my comment and put the shouldn’ts id be greatfull thanks.)
I can’t believe that people see anything wrong with breastfeeding. In the older times most people were breastfed. I personally don’t care when people look at me strange when I breastfeed because regardless how anyone feels my child needs to be fed.
LOVE it!
I love it! I breastfeed whenever and wherever!
Ha ha!!! The whole series of Luv commercials is hilarious! I believe 100% in BF whenever and wherever , but I personally like to cover up. Udder Covers makes a great cover that has a wire in it so you can still easily see your baby and they can breathe. While I agree that many women wear shirts that exposé just as much booby as a breastfeeding woman, that woman is not me.
I agree with you about the modesty issue. There are women who wear shirts that only cover up the “necessary” parts, but is that appropriate? No. It’s not appropriate when there’s a baby there either. It’s not always how you intend it that counts. Sometimes it’s how people take it. And there are a lot of men who see a breast and mentally photoshop the baby out. Of course there are women who prefer to get that reaction, but that’s not appropriate either.
Replace breast with bottle and you will see how ridiculous some of you sound. I love all these Luvs commercials,
Absolutely LOVED this ad! Breastfeeding is totally natural and should be “normal”. I understand that many people are uncomfortable with it, but the more we normalize it the less people will be uncomfortable around it. People are only uncomfortable because of our societal views on breast exposure, It’s pretty normal in most of world!
This ad is absolutely disgusting! A shirt is required to be worn when in a restaurant and in many places going topless is illegal. No one has any business breastfeeding while sitting at a table in a restaurant and it is highly irresponsible for Luvs to show this in a TV commercial.