On Wednesday, Johnson & Johnson announced a plan to remove to multiple chemicals from its line of personal care products by the end of 2015.  For years the company, as well as other brands, received flack for putting questionable ingredients into their products, which include which produces baby care, acne cream, and anti-wrinkle lotions.

This is just part of Johnson & Johnson’s effort to make more eco-friendly products. In November 2011, the company made a pledge to remove 4-dioxane and quaternium-15 from all baby products by 2013, as the two chemicals could potentially cause cancer. The new effort will extend to all Johnson & Johnson product lines. As part of the plan, Johnson & Johnson will work to remove formaldehyde and phase out other harmful ingredients like phthalates (found in hairspray and fragrances) and triclosan (an anti-bacterial substance in soaps).

Susan Nettesheim, vice president for product stewardship and toxicology for Johnson &Johnson, notes that this change is important to the company. “There’s a very lively public discussion going on about the safety of ingredients in personal care products,” she said in an interview with New York Times. “It was really important that we had a voice in that.”

How do you feel about the company’s pledge? Do you think other companies should follow?

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